Tacolicious is a Big Rock favorite for both the people who make the San Francisco Mexican concept successful as well as a spot for lunch, happy hour, or anytime really. Launched in 2009 as a stand at the Ferry Plaza Farmers Market, Tacolicious now operates in five Bay Area locations in addition to a spin-off in San Miguel de Allende, MX called Taco Lab; mezcal bar Mosto; and cantina Bar San Pancho. In May 2018, the Tacolicious School Project hit a wonderful milestone of raising $1,000,000 for local San Francisco schools since its inception in 2012. Big Rock has been an investor in the Tacolicious group since 2009.